Meet Roger, your AI SEO analyst

SEO tools are great at producing data. They are less great at telling you what to actually do with it. You run an audit, get 40 findings and a wall of metrics, and then face the real work: figuring out which three things matter this week. That gap is exactly why we built Roger.

Roger is your AI SEO analyst inside SEO Roger. Powered by Claude AI, Roger reads your audit results, explains them in plain language, and helps you decide what to fix first. Think of it less as a chatbot and more as a knowledgeable colleague who has already read the whole report.

What Roger does

Explains your audits in plain language

After a Full Site Audit or an AI Visibility check, you can ask Roger what the results mean. Instead of decoding severity labels and technical jargon yourself, you get a clear explanation of what a finding is, why it matters, and whether it is worth your time right now.

Helps you prioritize

The hardest part of SEO is not doing the work, it is choosing the work. Roger looks at your findings and helps you separate the high-impact fixes from the busywork, so your limited time goes to changes that actually move rankings and visibility.

Answers questions in context

Because Roger has your audit results in view, you can ask specific questions: which pages are hurting the most, whether a noindex tag is a real problem, or what to tackle after you finish the top item. You get answers grounded in your data, not generic advice.

Guides you across tools

Roger knows the SEO Roger toolkit. Ask what to do about a technical finding and Roger can point you to the Full Site Audit at /full-site-audit, WordPress fixes at /tools/wordpress-remediation, competitor research at /tools/domain-overview, or AI readiness at /tools/ai-optimization.

How to use Roger

1. Run an analysis, such as a Full Site Audit or an AI Visibility readiness check.
2. Open the audit chat and ask Roger to summarize the most important findings.
3. Ask a follow-up: "What should I fix first?" or "Is this issue worth doing this week?"
4. Act on Roger's suggestion, then come back and ask what to tackle next.

The workflow is meant to be conversational. You do not need to phrase things perfectly. Ask the way you would ask a coworker.

An honest word on what Roger is and is not

We want to be straight about this. Roger is a powerful assistant, not an infallible oracle. Roger works from your audit data and general SEO knowledge, and like any AI it can occasionally be wrong or oversimplify. Use Roger to understand and prioritize faster, but apply your own judgment on big decisions, and verify important changes in Search Console and your saved analysis history. The goal is to make you faster and more confident, not to replace your thinking.

Why an AI analyst matters now

SEO has more surface area than ever. You are juggling classic rankings, technical health, backlinks, and now AI visibility across multiple answer engines. Keeping all of that in your head and knowing what to prioritize is genuinely hard. An analyst who has already read your reports and can explain them in plain language turns that complexity into a short, clear list of next steps. That is the whole point of SEO Roger: taking an expert-only discipline and making it approachable.

Getting the most from Roger

• Ask for prioritization, not just explanation. Roger is most valuable when helping you choose.
• Give context. Mention your goal, such as recovering a dropped page or improving AI citations, and Roger can tailor its advice.
• Close the loop. After you make a change, ask what to do next so you always have a clear following step.

Try it today

Roger is available now across SEO Roger. Run any audit, open the chat, and ask your first question. Whether you are a solo founder wearing every hat or an SEO lead managing dozens of pages, Roger helps you spend less time deciphering reports and more time making the changes that count. Smarter SEO, better results, and now a friendly analyst to help you get there.