SEO Roger: Audit, optimize and rank your site

tom_the_seoMember

4w ago

Promised myself I'd share this if it worked, and it worked, so here's the honest write-up.

Starting point: solid Google rankings, but answer simulation showed me cited in 0 of 12 target queries. Competitor cited in 9. Brutal.

What I did, in order:

Crawler matrix revealed GPTBot and PerplexityBot both partially blocked by an overzealous security rule. Unblocked via Crawler Governance. This alone was probably half the win.
Published llms.txt from the generator.
Rewrote my 4 most important pages to lead with a direct, quotable answer in the first two sentences instead of a marketing intro.

Result after 5 weeks: cited in 7 of 12 queries. AI readiness score went from 'needs work' to strong. Referral traffic from Perplexity is now a real, if small, line in GA4.

Biggest lesson: I was invisible for a technical reason I'd never have found without the crawler matrix. Fix the plumbing before you touch the content.

4 Replies

Priya NairContent & AI Search Lead

4w ago

This is a fantastic write-up and the ordering is spot on — plumbing before content, every time. The detail that you were blocked by a security rule you didn't know about is the story we keep seeing: businesses aren't losing the AI-visibility race on merit, they're forfeiting it by accident. Thank you for documenting the whole path, including the entity-presence step people love to skip. Mind if we reference this (anonymized if you prefer) as a case study?

tom_the_seoMember

4w ago

Go for it, happy to be named. If it saves someone else five weeks of being invisible without knowing why, worth it.