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Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
SEO Roger
Technical SEO
Core Web Vitals in 2026: What Actually Moves Rankings Now
INP has fully replaced FID, and the thresholds are stricter than most teams realize. Here's how to hit them page by page.
Devin Okafor8 min readJul 18, 2026
SEO Roger
Technical SEO
Fixing Crawl Budget Waste with Server Log Analysis
Your log files show exactly where Googlebot spends its time. Most of it is probably wasted. Here's how to reclaim it.
Devin Okafor9 min readJul 15, 2026