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The SEO Roger Blog

Rank higher. Get cited by AI.

Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.

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FeaturedGuides & Playbooks

Your first 30 minutes with SEO Roger

New to SEO Roger? Follow this 30-minute walkthrough to run your first audit, connect Search Console, and leave with a prioritized to-do list.

Sana Malik·6 min read·Jul 19, 2026

Google Business Profile Optimization: The Complete 2026 Playbook

Your Google Business Profile is often the first impression a local customer gets. Here is how to fully optimize every field to win visibility, clicks, and calls.

Marco Bianchi·8 min read·Jun 25, 2026

Product Updates

Introducing the AI Visibility suite

Ten new tools that show you how AI answer engines see your site, and give you a clear path to getting cited by ChatGPT, Perplexity, and AI Overviews.

Roger·7 min read·Jun 24, 2026

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How to Rank in the Google Map Pack

The local map pack captures the majority of clicks for local searches. Here is what actually drives those three coveted spots and how to systematically climb into them.

Marco Bianchi·8 min read·Jun 21, 2026

AI Search & Visibility

Structuring Content So LLMs Quote It Verbatim

There's a craft to writing passages that survive AI summarization intact. These formatting patterns make your sentences the ones that get quoted.

Priya Nair·6 min read·Jun 21, 2026

XML Sitemaps Done Right (and the Errors That Undermine Them)

A sitemap is a discovery tool, not a ranking lever. Build it correctly and it speeds indexing; build it wrong and it wastes crawl budget.

Sana Malik·8 min read·Jun 20, 2026

Product Updates

Crawler Governance: control which AI bots crawl you

A new observe-to-enforce workflow to see which crawlers hit your site, set a policy, and generate the robots.txt and WAF rules to enforce it.

Devin Okafor·8 min read·Jun 17, 2026

Local Citations and Reviews: A Strategy That Builds Trust

Citations and reviews are the trust backbone of local SEO. Here is how to build consistent citations and generate genuine reviews at scale — without cutting corners.

Marco Bianchi·7 min read·Jun 17, 2026

AI Search & Visibility

Entity SEO and Knowledge Graphs: The Foundation of AI Visibility

AI answer engines think in entities, not keywords. Building a clear entity around your brand is now the highest-leverage SEO work you can do.

Devin Okafor·6 min read·Jun 13, 2026

The Site Migration Checklist That Prevents Traffic Loss

Most migration disasters are preventable. This pre-launch, launch-day, and post-launch checklist keeps your rankings intact.

Amara Whitfield·10 min read·Jun 13, 2026

Product Updates

What's new: Domain Overview gets deeper

Domain Overview now includes four new tabs, per-engine AI visibility, deeper backlinks, and drill-down details, all powered by live DataForSEO data.

Sana Malik·6 min read·Jun 11, 2026

Analytics & Reporting

Measuring SEO ROI in GA4 Without Fooling Yourself

Organic traffic isn't ROI. Here's how to build a GA4 measurement model that ties SEO to revenue you can defend.

Amara Whitfield·9 min read·Jun 7, 2026

AI Search & Visibility

FAQ and Schema Markup for Answer Engines: Still Worth It?

Structured FAQ content and schema markup shape how answer engines read your pages. Here's what still works in 2026 and what to skip.

Devin Okafor·6 min read·Jun 5, 2026

Product Updates

Meet Roger, your AI SEO analyst

Roger reads your audits, explains what matters in plain language, and points you to the fixes worth doing first, powered by Claude AI.

Roger·6 min read·Jun 5, 2026

Analytics & Reporting

Connecting Search Console to GA4 for the Full Picture

GA4 shows what people do on your site. Search Console shows how they found it. Link them and you see the whole journey.

Sana Malik·8 min read·May 31, 2026

AI Search & Visibility

AI Visibility vs Traditional Rankings: What to Optimize First

Rankings and AI citations overlap but aren't the same. Here's how to think about both, and where to spend your effort in 2026.

Amara Whitfield·6 min read·May 28, 2026

Analytics & Reporting

Building a Client SEO Report People Actually Read

Most SEO reports are data dumps nobody opens. Here's how to build one that tells a story and drives decisions.

Sana Malik·8 min read·May 24, 2026

AI Search & Visibility

10 AI Search Trends That Will Define 2026

From answer-first SERPs to citation economics, here are the AI-search shifts every marketer should plan around this year.

Roger·7 min read·May 19, 2026

Analytics & Reporting

Which SEO Metrics Actually Matter (and Which Are Noise)

You're drowning in SEO metrics. Only a handful predict business outcomes. Here's how to tell the signal from the vanity.

Roger·8 min read·May 17, 2026

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